Antecedents of Industrial Customers’ Supplier Switching Intentions – An Empirical Study on Taiwanese Electronic Industry
博士 === 國立中央大學 === 企業管理研究所 === 97 === The dissertation explores the issues on the antecedents of customers’ supplier switching intention in a business-to-business context. There were two parts included in this dissertation—study 1 and study 2. Few studies have examined the drivers of supplier swit...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06406720673120213405 |