| Summary: | 博士 === 國立中央大學 === 企業管理研究所 === 97 === The ODM (Original Design Manufacturing) business model has been quite popular among industries. The advantage of the ODM business model is that companies can save in-house resources by means of commissioning product design and manufacturing to selected ODM suppliers. In this thesis, three topics of product development of Original Design Manufacturing (ODM) business are studied.
The first research topic is “a concurrent function deployment-based and concurrent engineering-based product development method for ODM companies”. In order to launch products earlier while balancing limited company resources, outsourcing is becoming more and more of a necessary alternative. Currently, Original Design Manufacturing (ODM) is a convenient and potentially cost-effective production option, where outsourced suppliers are contracted to handle product design and manufacturing. For product suppliers, procuring ODM business will increase sales and boost revenue. The purpose of the first research topic is to propose a product development method based on Concurrent Function Deployment (CFD) and concurrent engineering (CE) to assist ODM companies in generating detailed proposals and in carrying out product development. With this method, ODM companies can engage in and effectively complete ODM projects, and, most importantly, meet customer’s requirements: high quality, low cost and time-to-market. Three Liquid Crystal Display (LCD) television design and manufacturing companies in Taiwan will be investigated to formulate this method. An example is shown in this study in order to present its application in a real-life setting.
The second research topic is “a QFD-, concurrent engineering- and target costing-based methodology for ODM companies to formulate RFQs”. The problem that ODM companies encounter with the RFQ (Request For Quotation) process is that there is no effective and efficient methodology for them to formulate accurate and profitable RFQs. The purpose of the second research topic is to propose a QFD-, concurrent engineering-, and target costing-based methodology for ODM companies to formulate accurate and profitable RFQs. Fifteen people from eight Taiwan electronics ODM companies are interviewed in order to understand their current methods for formulating RFQs and the problems of these methods. Based on the interview results, we decide to make use of the merits of QFD, concurrent engineering, and target costing by integrating them into the proposed methodology. A case study is presented to illustrate a successful application of the proposed methodology in a case company. The case study shows integrating QFD, concurrent engineering, and target costing into the proposed methodology allows us to effectively and efficiently formulate an accurate and profitable RFQ for the case company.
The third research topic is “a QFD- and concurrent engineering-Based outsourced product development methodology for ODM customers”. The ODM (Original Design Manufacturing) outsourcing business model has been quite prevalent in the world. Yet, many ODM customers do not use dedicated product development methodologies to execute ODM outsourcing; rather they use their in-house product development methodology to conduct ODM outsourced product development, which leads to serious quality issues and schedule delays during the product development process. Therefore, in order for ODM outsourcing business to be successful, a dedicated product development methodology is necessary for ODM customers to use in developing products with their ODM suppliers. The objective of the third research topic is to propose a QFD- and concurrent engineering-based outsourced product development methodology for ODM customers to use in their ODM outsourcing, instead of using their current in-house product development methodology. Fifteen people from nine Taiwanese electronic companies are interviewed regarding their ODM outsourced product development process. Findings from these interviews are used to develop the proposed methodology. Three case studies are presented to illustrate the successful application of the proposed methodology. These case studies show the proposed methodology is a useful methodology, as based on the successful completion of the projects wherein it was implemented.
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