| Summary: | 碩士 === 國立中央大學 === 企業管理研究所 === 97 === The progressive development in technology brings innovation in service industry, so as to satisfy the needs of customers. In order to promote service value, the research of innovation in services must contain three innovative capacities: knowledge innovation, the application of information technology in innovation, and intersectional innovation. The purpose of the research is to explore how to use technology to found the intersectional innovation in service industry, and to improve the interaction. The documentary analysis and case study are used. Seven factors that influent the intersectional innovation are found, and those are target customer, value delivery, strategical options, value configuration, the integrate of resources, the relationship of interaction, and environment factor. The customer’s needs is the core drive for value constellation, which can try to integrate of resources with technology, to refine the relationship of interaction for valid of value activities, and then to compete with different niche.
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