| Summary: | 碩士 === 國立中央大學 === 資訊管理研究所 === 97 === Weblog has been utilized as a tool to personal, business, academic use and so on. Recently the business use of Weblog is more and more popular, and thus this study is dedicated to research the effect of Weblog design on people of different personality traits. In this study, we examined the relationships between three types of Weblog design, satisfaction with the animal hospital Weblog and intention to revisit the Weblog and take medical treatment in the physical animal hospital. In addition to further explore the relationship between Weblog design and satisfaction, this study introduced need for closure (NFC) and time pressure to examine such contingencies. This study conducted the 3*2*2 experimental design to examine the influence of the interaction of three constructs, Weblog design (content presentation oriented, content administration focused and social application enhanced), need for closure (high/low) and time pressure (with/without).
According to the result, first of all, Weblog design is not the major concern with satisfaction towards the Weblog. The intention to visit or take medical treatment in the physical animal hospital could not be well-predicted through Weblog design either. Second, people with varied degree of need for closure would present different extents of satisfaction and behavioral intention. Third, out of our expectation, only time pressure affects participants’ intention to visit the physical hospital. As to the intention to revisit this Weblog, the effect of time pressure doesn’t make great differences. Research limitation and future research are discussed in the study.
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