Examine the Effect of Interactivity and Story on Advertising Effectiveness in Online Environment.
碩士 === 國立中央大學 === 資訊管理研究所 === 97 === With the rapid development of multimedia and Internet technologies, online advertising become a popular way for marketing communication. By the value of interactivity, Marketer could invite consumer to take part in online campaigns and advanc...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/61793606105730559591 |