The effect of online consumer reviews on consumer purchasing intention: The moderating role of involvement
碩士 === 國立中央大學 === 資訊管理研究所 === 97 === Word-of–mouth is one of the most popular research topics in academic field and its effects on the consumers have been confirmed by the academics. However, with the development and popularization of Internet, word-of-mouth can be spread through Internet as online...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14498057129520688335 |