Business Strategies Research of Taiwan''s Inductors Industry－A Case Study of Chilisin Electronics Corp.

• Main Authors: Shih-ying Lo, 羅詩瑩
• Other Authors: none
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/09510203143835021821

碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 97 === At present in Taiwan’s inductors industry, the low-end product is being saturated. The Taiwan manufacturer has focused on the high-end product, however the high-end market was still leaded by the well-known companies from Japan, European and American. Taiwan’s manufacturer has advantage in the low-end global market, however still can’t broke into the high-end market. Therefore, the researcher would like to acquaint the market conditions and the future development of Taiwan’s inductors industry, and would like to find the business strategies through the case study. The director can use this research as the reference for the future strategic direction. This study adopted descriptive research and based on the SCP model, the Six Force Factor analysis, the SWOT analysis for the Taiwan’s inductors industry and by a case study from Chilisin Electronics Corp. The results of this study have three propositions for Chilisin as follows: 1) Technology Strategy: focuses on development of core technology ability, industrial alliance with the main system factory and collaborative product development can reduce the time to market. 2) Product Strategy: the chip inductor is the major product in the present market and the small composite component is the main product in the future market. 3) Market Strategy: expansion strategy in Asia to expand market share. For Taiwan’s inductors industry, the manufacturer can concentrate the resources to develop their core enterprises and adopt “Strategic Alliance” or "Merger''s Strategic" to strengthen their design abilities and manufacture technologies. Amidst the great business opportunities and challenges in the China market, Taiwan’s manufacturer should develop the high-value added product and continuously increasing R&D investment is the key to staying at the forefront of technology. Through government''s policy to reward and guide the Taiwan’s inductors industry can achieve even more success.