onstructing the competitive advantage and strategy in Taiwan’s IP Surveillance industry- take a IP surveillance product as example

• Main Authors: chien-hua huang, 黃建華
• Other Authors: Ying-Chin Ho
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/78830304966552526825

碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 97 === Due to the growing demand for safety, security surveillance systems have gradually become fundamental protective equipment. Security surveillance industry which accounts for about 60 percent of output value and break through 60 billion is most important item in security industry in 2008. Taiwan manufacturers in the field of safety surveillance played an important role in the global competition. This study attempts to explore the profile of the global IP surveillance industry status and development. Moreover, this research is focused on the competitive advantage and strategy that Taiwan should have to strengthen the dominant position in the world. The study has come out with several important strategies in the competitive advantages and business model in case company: (1) focus on R&D investment and to accelerate the development of new products; (2) focus on the brand strategy; (3) low price strategy to grab the market; (4) The maximum use of existing technology and resources.