| Summary: | 碩士 === 國立中央大學 === 工業管理研究所碩士在職專班 === 97 === As a global concept and practice, Corporate Social Responsibility (CSR) has been increasingly emphasized in recent years. Along with this trend, the general public and government authorities require industry to contribute greater social value as well as substantiate their claims for business ethics. With regard to the gradual shift of CSR from the enterprises’ passive response to active strategy, this research attempts to propose a logical methodology that will help companies turn CSR strategy into action plan.
In the proposed methodology, firstly we use the diagrammatic stakeholder analysis with respect to various CSR issues. Then we adopt the ideas and procedure of Quality Function Deployment (QFD) to develop multiple layers of matrices, which represent “Stakeholder Interests versus CSR Elements”, “CSR Elements versus Assessment of CSR Strategy”, and “Assessment of CSR Strategy versus CSR Action Plan” respectively. Following this procedure, enterprises are able to set their CSR directions and key issues, align business strategy with CSR objectives, and establish the foundation for CSR actions. In the end, we demonstrate the proposed methodology with a case study in Taiwan.
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