A Strategic Analysis of Taiwan’s Industry of Semiconductor Equipment

• Main Authors: Joseph Z. Shyu, 林森弘
• Other Authors: 徐作聖
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/60292402467738629334

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 97 === This thesis reports on strategic analysis of Taiwan semiconductor equipment service supplier by using an Innovation Intensive Service model. Specific emphasis is placed on the strategic positioning of Innovation Intensive Servcie model using a Real Competence matrix, a combination of degrees of customerization (generic, restricted, selective, unique) and types of innovation (product, process, organization, structure, market), through the interactions between internal and external core resources. Through this investigation, strategic position and the trend of Taiwan equipment industry will be described as its required core competence and externalities. The research methods include literature review, expert interview, general survey and statistics analysis for key success factors of core competence and externalities. Based on the analysis, it was found that Taiwanese fims need to provide less customization and be focused on “ design and marketing”. Furthermore, the strategic position aims at restricted Service/Product Innovation in the present. The prospective trend is likely to move toward restricted Service/market Innovation.