| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === The subject thesis is mainly to study Managed Print Service (MPS)
which is one of the new services established recently in the printing
industry. And explore the operation management of Lexmark’s MPS
strategy which target to increase her market share and become market
leader in MPS printing industry.
The thesis analyzes the background and current status of Lexmark,
utilize the Five Competitive Forces and SWOT tools to study her operation
strategy. And highlights Lexmark’s goal in providing printers with optimal
Human-Machine Interface, high printing quality, simplified document flow,
reduced printing volume and printing cost.
The thesis suggest Lexmark differentiate her product strategy by
emphasizing her capability in printing solution which provide the
customers with complete document flow and work flow, and the reliability
of her products and efficiency of her customer services to attract customers
to adopt her MPS services.
|
|---|
