A study of the entry barriers for a small-sized enterprises being in the OEM auto parts supply chain

• Main Authors: Chang, Wei-Yen, 張巍嚴
• Other Authors: Wang, Wen-Chieh
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/28396634601064117869

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === The auto and auto parts industry are constructed by a multi-tier supplier chain system. Car makers outsource those system components from their tier 1 suppliers. Then the 1st tier suppliers buy parts from their 2nd and 3rd subcontractors. The global auto parts markets are divided into two main categories, the OEM parts for car makers and the parts for after sell service. The sales channels include OEM（Original Equipment Manufacturing）、ODM（Original Design Manufacturing）、OES（Original Equipment Service）、AM（After Market）and so on. Those OES,OEM,ODM serve for companies like Toyota, GM, Ford. Generally speaking, the automobile manufacturers are viewed as leaders in industries. In the near future, no matter how those car makers integrate, or merge together, it will not change the reality of that we are talking about huge quantity demand. The seventy millions of annual production, plus hundreds millions used cars, guarantee the scale of the industry. However, this huge number relates to huge investment, precise management and continuous improvement. To Taiwan’s small-sized enterprises, there comes a high entry barrier. Although this barrier protects the existed supplier easily, it will limit the chance for small manufacturers to get involved in such a market. In this study, the author asks the following four questions： 1.Why do the entry barriers of OEM auto part supply chain appear? 2.What are the advantages and disadvantages for small manufacturers in Taiwan to overcome these entry barriers? 3.What will be the best solutions for small manufacturers in Taiwan to overcome these barriers? 4.What are the best strategies for both manufacturers and Taiwanese government to enter the auto parts supply chain? In order to answer questions described above, this sturdy is going to do data mining from Periodicals, collects questionnaires from buyers, and researches data from car makers and local scholars. The study will compare those data and analysis the results, so to find possible answers to those four questions. Finally, the study will also try to locate a good strategy to deal with these entry barriers and suggest the related parties a possible industry’s solution.