| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === This thesis presents five strategic purchasing models for the components procurement in consumer electronics industry that based on the factors of timing, capital, demand and supply, component price and vendor competitiveness. The proposed models are referred to the views on competitive analysis and purchasing strategies from different scholars and product life cycle theory, and developed with the long-term experience and know-how of procurement. The thesis divides the 15-years of the introduction to popularization of consumer notebook, from 1995 to 2009, into five stages: introduction stage, growth stage -one, growth stage -two, adjustment stage and maturity stage. This research takes ASUSTeK as an empirical study and targets on the two key components, DRAM and LCD, of ASUS notebook and Eee PC, and discusses the development of DRAM and LCD industries, and operation, competition and cooperation between vendors at different stages, as well as the procurement goals and long, short-term purchasing strategies in the relative periods. The last part of the thesis summarizes and develops five correlation models under different key factors such as price, quantity, timing, capital and vendor competitiveness. Research shows that applying the models proposed by the thesis can make the best use of company funds and effectively manage and optimize business performance and competitiveness.
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