A Study on the Managing Strategy of Offshore Satellite TV Channel in China– A Case of the Phoenix Media Group
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === The research is aimed at the analysis of the strategy of Phoenix Satellite Television that how it successfully enters into China’s market,also creating a brand new and establishing influences in the global numerous media competitions as well which want to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17832220856752673761 |