The Study of Competitive Strategy of Verification Industry in Semiconductor Industry - A Case Study of ”A ” Company

• Main Authors: Wu, Chun-Mou, 吳俊謀
• Other Authors: Chen,Quang-Hua
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/73025500666003472374

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 97 === ABSTRACT Semiconductor industry has been developing from IDM and now is divided into IC design, wafer manufacturing, IC packaged, IC testing sub-industries. The upstream industries and downstream industries are important roles in the model of professional industry assignment. The verification services industry gains great benefits from the semiconductor industry chain and also is developing prosperously. The verification services industry plays an important role in product verification for the IC design industry. The purpose of this research is to investigate that “verification services” industry how to use its core ability to plan its competitive development strategy to create great value-added for industry activities through case A Company, especially facing new market opportunities and rapidly changing life cycle of high-technology industry circumstances. This study is to adopt SWOT analysis, case study and interviews with professors to analysis strengths、weaknesses、opportunities、and threats of A Company. The result of this research can be a quantification model of competitive strategy for A company. Also, the result can be an index of strategy direction for decision maker. Keyword: semiconductor, verification services, competitive strategy, SWOT