A study on the Competitive Advantages of EMS Industry-Case Study on Flextronics

• Main Authors: Chu, Yen-Pai, 朱彥柏
• Other Authors: Huang, Jen-Hung
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/06036437094632410270

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 97 === Competing industry through outsourcing becomes a rule in electronics and computer industries, different types of contract electronics manufacturers (CEMs) are emerged to be value-adding manufacturing suppliers for their outsourcing buyers. Two major types of CEMs. They are Taiwanese ODM (own-design manufacturing) suppliers and EMS (electronics manufacturing services) companies based in US. This research paper based on case study and applies Professor Michael E. Procter’s “Five Forces Model Analysis” ,”SWOT” Analysis to analyze the competitive advantage of EMS industry. Than provide the suggestions for the EMS company to make the successful development strategy. This study found that EMS industry’s competitive advantage based on its Time to Market, R&D engineering, globe footprint, and vertical integration. In order to strengthen competitive advantage, the participants should develop their core competences and key success factors to pursue corporate competitive strategies.