The Impact of Customer Participation on Attribution of the Service Outcomes: The Moderating Role of Self-Efficacy
碩士 === 國立交通大學 === 管理科學系所 === 97 === It is crucial for firms to understand customers’ attribution of service outcome. In prior literature, two competing hypotheses have been proposed to explain how customer participation influences attribution of unsuccessful outcome. This study suggested that custom...
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| Format: | Others |
| Language: | en_US |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04194273148609472591 |