The Discussion of Key Success Factors for Extended Funeral and Interment Service Market

• Main Authors: Chung, Ming-Lun, 鍾明倫
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/39158318855970777267

碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 97 === Due to the aging, low birth rate and urbanization trend as well as the consciousness of funeral and interment autonomy from the public in the society of Taiwan, the ”funeral and interment service contract while living” product that can plan the matters related to death in advance is thus in a booming status; therefore, many suppliers start to enter the market with good expectation on the future market opportunity. But what competition strategies the suppliers in life service industry should adopt so as to maintain competition advantages in such ever competitive environment? The key success factors are the targets to be investigated in this study. In this study, industry status, industry structure, market scale and development trend are collected first. Then domestic and oversea related research reports and literature data are referred to, and the leading brand in the current industry is used as an example fo0r further collection of all kinds of business operation strategy data for conducting data summarization and analysis. Then the analysis technique for the confirmation of key success factors as proposed by Leidecker and Bruno (1984) is used as the analysis method for the key success factors in this study. Meanwhile, thirty topmost supervisors in the sales department and administrative supervisors in the case study enterprise are asked to confirm on the key success factors summarized; finally, the key success factors for this industry are summarized and related conclusions and suggestions are proposed. After the analysis of this study, it is found that under the current society of aging and low birth rate trend, most consumers have gradually understood that the last mile in the life should be self-arranged, at this moment, the enterprise operation from large financial group provides in time solution to the problem that the consumer feels frustrated but has to face with; with its forerunner advantage and the speed of the setup of service or sales system nationwide as well as its transparency in the financial information, consumers gradually gain confidence on its brand; moreover, with the high quality human resource and high service level, the virtuous cycle result becomes its core competitiveness, and such competitiveness can not be quickly duplicated by other large scale enterprise and is thus the key success factor of the its business operation.