The Study on the Purchasing Behavior and Market Segmentation of Whisky Consumers -The Case of Taipei Area
碩士 === 國立交通大學 === 管理科學系所 === 97 === In recent years, demand of whisky was raised rapidly in the global. It is not easy to find out related research concerning consumer behavior of whisky. Therefore, the purpose of research analyzed the consumer behavior of purchasing whisky in order to understand wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74417654581073930409 |