The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University

碩士 === 國立交通大學 === 經營管理研究所 === 97 ===

Bibliographic Details
Main Authors:	Kung, Liang-Chih, 宮良治
Other Authors:	Cheng, Quang-Hua
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/74787743479257414110

Similar Items

Analysis of Consumer Behavior for the Impact of Brand and Origin Country Image on Fashion Consumable Watches
by: Cheng, Yi-Fang, et al.
Published: (2014)

A Study on DSC Consumer’s Purchasing Behavior, Country of Origin Image and Brand Image –National University Students in Taipei City As an Example
by: Tai, Meng-Ting, et al.
Published: (2006)

The Impact of the Image of Brand’s Original Country on Consumer Purchase Behavior － Focus on Male in the Region of Metro Taipei
by: Chiao-Yu Ting, et al.
Published: (2008)

The Study of Brand Image and the Country of Origin Image on Consumer Behavior for buying Fashion Ladies' Shoes
by: Yang, Chih-Han, et al.
Published: (2011)

Influence of Brand Image and Origin Country Image on Consumer’s Purchase Intention for Beer - A Case Study of Citizens of Taipei Area
by: Wu, Yi-Man, et al.
Published: (2015)

The Study of Smart Phone on Consumer Purchasing Behavior, Country of Origin Image and Brand Image –A Case Study for Taipei Area
by: Lee, Hsiao-Fan, et al.
Published: (2013)

Effect of Country-of-origin and Consumer Ethnocentrism on Brand Image and Product Evaluation
by: SIVAROJ PONGSINBURAPAT, et al.
Published: (2017)

Impact of Country-of-Origin Image on Brand Positioning-The Research of Undergraduate’s Consume Behavior of
by: Hung-Ming Lin, et al.
Published: (2001)

The country of origin effect: tracking Brazil’s brand image among italian consumers
by: Minussi, Marilia Marin
Published: (2013)

The Influence Among Brand Image, Brand Awareness, Brand Country of Origin Image On Consumer’s Purchase Intension－A case study of UNIQLO
by: Po-Hsun Lin, et al.
Published: (2016)

Country of Origin Image, Trust in the Brand, and Brand Love
by: Jumpei Noba, et al.
Published: (2016)

A Study of the Influences of Brand Image and Consumer Involvement on Consumers’ Brand Attitude in the Fitness Equipment Industry – The Moderating Effects of Country-of-Origin Image
by: Chiung-Jui Lu, et al.
Published: (2010)

The Relationship between Country-of-Origin Image, Brand Equity, and Consumer Purchase Intention in Brand M&A
by: Liao, Yi-Peng, et al.
Published: (2018)

The Effects of Country-of-Origin Image and Brand Image on Brand Attitude and Buying Intention-An Example of Mobile Phone Consumers in Taiwan and Germany
by: Huang Yen-po, et al.
Published: (2003)

The Study of the Influence of Country-of-Origin Image and Brand Image on Smart Phone Purchase Intention :The Case of National University’s Students in Taipei Area.
by: Chen,Yu-Chu, et al.
Published: (2013)

The Effects of Country-of-Origin Effect, Brand Image and Product Involvement on Consumers’ Purchasing Intention
by: Yo-Rong Jian, et al.
Published: (2008)

The Influences of Brand Image and Brand Association on Consumer Purchase Intention：An Example of Badminton Sports Brand
by: CHEN,CHIH-KAI, et al.
Published: (2019)

The Relationship between Brand Equity and the Image of the Product’s Country of Origin in the Automotive Industry
by: Kung, Mei-Jan, et al.
Published: (2009)

The Effects of Country-of-Origin Image and Brand Image Toward Consumer Purchase Intentions -A Case of Xiaomi Smartphone
by: Chung-ho Hsu, et al.
Published: (2014)

Examing the Impact of Corporate Social Responsibility Image on Consumer Purchase Intention -Using Country-of-Origin Image and Brand Image as Moderators.
by: Ching-Yu, Tseng, et al.
Published: (2015)

The Study of the Relationships among Brand Image, Corporate Image, Country - of - Origin Image
by: Chien-Chung Chen, et al.
Published: (2013)

The Impacts of Consumers’ Brand Familiarity and Brands’ Country of Origin on the Willingness to Purchase：Using ASEAN Business Brands as an Example
by: HSU,WEI-CHI, et al.
Published: (2019)

The Effect of Product Country-of-Origin Image on Brand Loyalty：A Japanese Brand as an Example
by: Chih-Hung Lin, et al.
Published: (2009)

Influence of country of origin image on brand equity of consumers in Bosnia and Herzegovina: The case of smartphone market
by: Gluhović Nikola
Published: (2020-01-01)

The Impact of Country-of-Origin, Service Quality and Brand Image on Brand Equity
by: YI-JYUE CHEN, et al.
Published: (2012)

The Study of Impact of the Green Image of Brand’s Original Country on Brand Strength
by: Shu-Hua Huang, et al.
Published: (2009)

The Effect of Brand Image and Price Discount onConsumer Buying Intent – An Example of Smart Watch
by: Yao-ChengLu, et al.
Published: (2016)

THE EFFECTS OF COUNTRY’S IMAGE OF ORIGIN, BRAND IMAGE AND ETHNOCENTRISM ON CONSUMER PURCHASE INTENTION-JAPAN DAIKIN AIR CONDITIONER AS AN EXAMPLE
by: Han-Hsiang Cheng, et al.
Published: (2013)

The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation
by: Nguyen Ngoc Hien, et al.
Published: (2019-12-01)

A Study of the Relationships among Brand Country-of-Origin Image, Brand Image and Purchase Intention
by: Lai, Bo-Wen, et al.
Published: (2012)

A Study on Strategy for Upgrading the Brand Image of Watch
by: Yu-Chieh Lu, et al.
Published: (2013)

The Study on the Influence of Brand Equity and Country of Origin Image on Purchase Intention for Digital Camera - The case of National University Students in Taipei
by: Ying-Ting Chen, et al.
Published: (2008)

Impact of country of origin and country of brand origin on consumer attitude towards products
by: Indrė Pikturnienė, et al.
Published: (2009-03-01)

The Influence of Brand Origin and Country of Origin on the Consumers' Purchase Intention
by: Chien-YuTu, et al.
Published: (2017)

The Study of Relationship among Country of Origin Image, Price Sensitivity, Brand Consciousness and Consumer Purchase Intention
by: Wei-Ren Ro, et al.
Published: (2013)

The Moderating Effect of Image of Genuine Goods' Country of Origin ﹑Brand Image on the Relationship between the Consumers' Ethical Belief and Purchase Intentions
by: Hsu Chia-Yu, et al.
Published: (2006)

The Study of Product Attributes, Brand Image, and the Image of Manufacturer’s Origin Country on Consumers’ Purchasing Intention-An Example for Taiwanese Notebook Industry.
by: Hung-Ju, Chen, et al.
Published: (2009)

Impact of Country of Origin and Brand Image on Brand Equity through Marketing Mix
by: Bugrova-Anastasiya Igorevna, et al.
Published: (2012)

The Effect of Fashion Level, the Standard of Manufacture Skill of Country of Origin and Brand Image for the Student Purchasing Intention Buy Consumer Electronics
by: Chih-Chieh Huang, et al.
Published: (2008)

A Study of Changes in Brand Country Origin－The Moderating Effects in Country of Manufacturing Image and Brand-Country Association
by: Chi-Min Chiou, et al.
Published: (2002)