The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University

The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University

碩士 === 國立交通大學 === 經營管理研究所 === 97 ===

Bibliographic Details
Main Authors: Kung, Liang-Chih, 宮良治
Other Authors: Cheng, Quang-Hua
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/74787743479257414110
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spelling ndltd-TW-097NCTU54570132015-10-13T14:53:16Z http://ndltd.ncl.edu.tw/handle/74787743479257414110 The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University 來源國形象及品牌形象對消費者購買手錶行為關係之研究-以台北市國立大學商管學院碩士班學生為例 Kung, Liang-Chih 宮良治 碩士 國立交通大學 經營管理研究所 97 Cheng, Quang-Hua 陳光華 2009 學位論文 ; thesis 80 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立交通大學 === 經營管理研究所 === 97 ===
author2 Cheng, Quang-Hua
author_facet Cheng, Quang-Hua
Kung, Liang-Chih
宮良治
author Kung, Liang-Chih
宮良治
spellingShingle Kung, Liang-Chih
宮良治
The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University
author_sort Kung, Liang-Chih
title The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University
title_short The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University
title_full The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University
title_fullStr The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University
title_full_unstemmed The Study on Consumer Behavior of The Origin Country Image and The Brand Image for Watch Products－A Case of Business and Management Institute Graduate Students in Taipei’s National University
title_sort study on consumer behavior of the origin country image and the brand image for watch products－a case of business and management institute graduate students in taipei’s national university
publishDate 2009
url http://ndltd.ncl.edu.tw/handle/74787743479257414110
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