"Forced to Accept" and "Forced to Reject": Consumer Responses to Different Types of Forced Adoption
碩士 === 國立交通大學 === 運輸科技與管理學系 === 97 === To increase the adoption rate, companies often force consumers to use their new product, which is found to be harmful in our study. For example, some airlines replace traditional service with auto check-in kiosks, thus forcing customers to use automated service...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99444002983188443175 |