A Case Study of Applying Business Intelligence Systems to IC Design Industry

• Main Authors: Ho, Chien-Chang, 何建璋
• Other Authors: Liu, Duen-Ren
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/48577402966439793365

碩士 === 國立交通大學 === 管理學院碩士在職專班資訊管理組 === 97 === This research investigates the role and importance of Business Intelligence Systems (BIS) to enterprises, and uses the BIS of E Company in IC Design House as a case study to illustrate how to implement and construct the business intelligence system from theory to practice. Through the interview and observing the deployment of the BIS to the case company, we evaluate which kind of framework is needed and appropriate for IC Design industry to install the system. The findings of this study indicate that the cost and practical applications of business intelligence system are the two major considerations. In addition, the deployment of BIS should follow user’s need to assist firms make right marketing strategies. The contributions of this research are providing a viewpoint of constructing a flexible BIS framework for small and mid-size enterprises, and providing a BIS solution and example for small and mid-size companies in the IC Design Industry. Our research result also provides useful references for the BIS software developer.