Comparing Online Game Player Cultures in Terms of Achievement between Taiwan and America

• Main Author: 范姜予誠
• Other Authors: 孫春在
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/12447169584987414720

碩士 === 國立交通大學 === 資訊學院資訊科技產業專班 === 97 === As internet develops rapidly, the number of online games has grown fast just like up-springing mushrooms after a spring rain. In order to stay competitive and attract more players, game companies begin to develop new online games operated globally. Moreover, because of the diverse cultural backgrounds of different regions, one of the most important things for game companies is to develop new online games which are suitable for different interests from various kinds of players. This research aims at comparing players’ behaviors between Taiwan and the USA and analyzing whether there is a distinctive difference between Taiwanese and US players or not. We found that the primary difference is resulted from the different emphasis of players; players in Taiwan stress the importance of achievement while those in the US emphasize recreation and social behaviors. The case study of this research is based on World of Warcraft (WoW), an online game which is current issued internationally and very popular with both Taiwanese and US players. This research firstly collects the dynamic data of avatars through WoW’s unique client-designed user interface feature. An in-depth analysis of players’ behaviors is further conducted and we conclude that Taiwanese and US players in fact put different emphases on the pursuit of achievement.