A Study of Brand-Building Strategy when an OEM Company Transform into an OBM Company：A Case of Samsung Group, South Korea
碩士 === 國立交通大學 === 企業管理碩士學程 === 97 === Since 1970s, Taiwan has developed from an unknown Asian island to a well-known hi-tech island. In that time, Taiwanese low-cost but high-quality human resources led astounding economic success. Taiwanese companies found a niche in value chain with their OEM expe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52567374111544866886 |