The Location Advantages in the Central Taiwan Science Park and Competitive Advantages of the Firms

• Main Authors: Ching-Hui Lin, 林靜慧
• Other Authors: Yin-Lin Tsai
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/96919846613410743282

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 97 === Choosing the suitable investing place is one of the key factors that enterprises could make profit and develop forever. With our domestic industries upgrading to high-tech level, investing at Science Park becomes one of the enterprises’ priorities. This research is to find out every factor affecting the competitive advantages for the companies at CTSP, further assist them to enhance their competitiveness with these factors. On the other side, this could be a good reference for CTSP Administration to implement its related affairs. Referring to the relative bibliography, this research lists the factors that might impact the Park enterprises’ competitiveness including investment deposits, management fee, land and standard factory cost, one-stop service, transportation convenience, tax incentives, innovation, R&D budget percentage, R&D subsidy, talents recruitment, fund raising, industrial clustering, land planning, different buildings, Hi-Tech image, obstacles for entering new market, and market. It mainly divides into two major divisions: management measurement and appealing factors to the CTSP then summarized into three basic strategies that Porter brings out: cost control, differentiation and centralization. In terms of the origin of Park enterprises, this research separates them into three categories: one expanded from Hsinchu Science Park, one from outside area and one overseas; choosing eight suitable companies from each category, interviewing their key persons or middle/higher managers individually to understand the operation of CTSP companies. With the interview result, list eleven important topics as the basis of the conclusion and proposals of this research. The result shows the factors affecting Park enterprises’ competitive advantages could largely promote their competitiveness and innovation to be the main factor. Under this concern, it is suggested for the Park enterprises to take advantages of Park competitive advantages including R&D grant application, jointed R&D by upstream and downstream companies, innovative talents recruitment, easier fund raising, and to aggressively work on innovation, research, new technology and products to enhance competition. For CTSP Administration, it should focus on quality increase like adding the amount of R&D grant, enhancing employee training, holding more high-tech seminars and R&D result announcements, and further encourage the Park enterprises engaged in R&D, promote technological innovation and carrying out in the industry to achieve the technologically administrative goal.