What drives consumers to accept mobile TV services?
碩士 === 國立暨南國際大學 === 資訊管理學系 === 97 === This empirical study focused on use 3G cell phone watch Mobile TV and the research model is based on the Technology Acceptance Model, with Task-Technology Fit、Perceived Playfulness、Personal Innovativeness and Cost as external variables. The purpose of this study...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68347787702639698567 |