Integrating TAM and TRA Theory to Discuss the Acceptance Attitude of Consumers toward Green Building
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 97 === First of all, the purpose of this study is to build global framework, and to examine the relationships among trust, subject norm, perceived usefulness, perceived ease of use, attitude and behavioral intention. Judgment sampling was used in this study. Members...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55933597661702350834 |