Collective Identity and Social Movements of VESPA Community
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === Today’s marketers realized some time ago, that investing in operations, which help the brand communities to form around their brand is a good strategy mainly because of two reasons: brand communities base on emotions and intense brand loyalty which is more val...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15501671700575067452 |