The Effects of Homosexual vs. Heterosexual Theme Advertisement and Regulatory Focus on the Effectiveness of Advertisement
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === Recently, homosexual market, especially gay market, becomes noteworthy due to its both affluence and influence. In 2006, the purchasing power of gay and lesbian market was estimated to be around $641 billion in the United States. Consequently, there are numero...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/21335750025493544699 |