The Influence of Personal Reasons, Country Image and Institutional Image on the Choice of a University: A Study Using Conjoint Analysis
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === This study sought to gain an understanding of the relative importance of attributes involved in choosing an international school by potential students. Through the use of conjoint analysis, it was shown that the most important of the attributes measured was in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77111927717061808088 |