| Summary: | 碩士 === 國立成功大學 === 國際管理碩士在職專班 === 97 === This thesis defines the business model known as crowdsourcing. The literature review provides an in depth analysis of this phenomenon based on literature from Howe, Brabham and other leading writers on this subject. The idea is also defined through using the examples of Istockphoto, Innocentive and Threadless. In order to fully understand the ideas behind this business model and the companies that utilize it, the theoretical underpinnings have been linked mainly with the work of Surowiecki, Von Hippel and Tapscott (Eric Von Hippel, 2005; Surowiecki, 2004; Tapscott & Williams, 2006). This provides the theoretical support in order to understand collective intelligence and the benefits form user interaction.
The data collection is a two prong qualitative approach where interviews and observational data were used in to help identify factors that affect the implementation of crowdsourcing. A conceptual model has been developed in order to understand the factors involved with this business model. The final result revolves heavily around the idea of community development
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