The Influence of Knowledge Source of NPD Team Members on Product Knowledge Innovation and Project's Performance - Interpretation Consensus as a Moderator.

• Main Authors: Shih-Yin Li, 李世音
• Other Authors: Ming-Tien Tsai
• Format: Others
• Language: en_US
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/36857640039561312978

碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 97 === 　　The continuous development and market introduction of new products is an important determinant of sustained company. A combination of intense competition, fragmenting markets, and technical diversity has brought the effective management of product development to the top of the competitive agenda in many industries. Some scholars described NPD as a knowledge-intensive activity considering knowledge as the source of innovation and creativity. However, the results of previous studies can not tell a significant relationship between organization existing knowledge and innovative information. For the reason, we try to find some factors which may significantly affect product knowledge innovation. In addition, we made some hypotheses according to the prior research. Hoping that through the empirical test, we can have a further understanding on how new product innovativeness affect the effectiveness and efficiency of new product respectively. 　　A random stratified sampling method was used to choose 250 Taiwan’s high technology public firms, listed in the TEJ database. For the 750 mailed questionnaires, 131 were completed yielding a response rate of 17.47%. 　　The results display the positive relationships between (1) cohesiveness and interpretation consensus, (2) internal knowledge acquisition and product knowledge innovation, (3) product knowledge innovation and new product innovativeness, and (4) product innovativeness and NPD effectiveness and efficiency. Furthermore, the moderating effect of interpretation consensus weakens the relationship between internal knowledge acquisition and product knowledge innovation.