| Summary: | 碩士 === 國立成功大學 === 民航研究所 === 97 === There are many theme parks in Taiwan providing similar service and facilities. What do the tourists get under this situation? The emerging market tends to be the supply creates its own demand. The ultra light sport industry is the under develop sport pastime in Taiwan, although we must have foresight of estimate the long-term. The current trend is integrates sport and tourism. If we integrate ultra light sport and tourism resources, it will bring a large of economic benefits. The manager must offer variety recreation for consumers. Because the only thing the consumers keep are memories and souvenirs. Sport tourism provides products are happiness and moving. We hope to provide different experiences for customers by using experiential marketing and use variety experiential method for managers to plant different marketing manners. In this thesis use “Strategic Experiential Modules”, “Tourist’s Attraction” and the relationship between “Tourist’s Attraction” and “Travel Intention” for operator. In this study, we confer some operating manners and promote ways base the ultra light sport industry about demand, fun and technology to develop a new service team.
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