A Study of Post-Purchasing Behavior toward Mobile Added-Value Services
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === Many studies have done research on perceived value in customer decision making. However, few studies have empirically assessed the direct effects of various perceived value dimensions on post-purchase behavior. This study uses mobile added-value services as a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05214007760748243637 |