Consumer Evaluation on Pricing Strategies
博士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === Researchers of retailer’s pricing strategy have been often suggested that different retailers adopted specific pricing strategy, such as High Low pricing, Low Price Guarantee, and Everyday Low Price, to attract and target consumers in different segmentations a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/27976152919971738679 |