Discussing the Cooperative Will Factors between Insurance Broker's Company and Life Insurance Company-Trust and Channel Conflict as the Moderating Variables

• Main Authors: Wen-Li Yang, 楊雯麗
• Other Authors: Yung-Ming ,Shiu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/24395036232792241710

碩士 === 國立成功大學 === 企業管理學系專班 === 97 === Nowadays, developing the cooperative relationship between the organizations is to make a further better interaction that can create greater value benefits. Enterprise must sing the contract with other organizations in order to accomplish the goal that can create the huge values. As it has chosen another cooperative organization, both will recognize each other’s role & right & duty and thus will develop the various trading activities. The result of this effort will be developed into cooperative relationship and will go on sustaining the long-term partners’ relationship that can create lasting competitive advantages for both sides and can obtain the greatest benefits to reach win-win. The purposes of this research are to survey the effect of cooperative will on insurance broker's company and life insurance company. The organization quality and reward system is to observe the life insurance company of position of insurance broker's company. Besides, it is to understand the influence on the cooperative will of trust and channel conflict as the variable effects. For the reason it will be different in trust and channel conflict, there is no absolute quality, so cause this research to study by Moderating variables. The Multiple Regression Analysis is used to test the hypotheses in this study. The population of this research consists of registered insurance brokers company that in Taiwan, sending out 600 questionnaires altogether,532 responses were received, effective sample were 431. The results of study were as follows: 1. Organization quality has significant and positive effects on cooperative will 2. Award reward system has significant and positive effects on cooperative will 3. Trust will strengthen the relationship between organization quality, reward system and cooperative will 4. The channel conflict has nothing to do with cooperative will in organization quality and award reward system. The results of this research are as follows: Life insurance company should strengthen their organization quality and offer favorable reward system in order to attract the insurance broker company and acquire benefits for both sides. Insurance broker's company should select the life insurance company carefully and his core mission is to take customer's right to carry off good insurance contract and defend the rights plus benefits for the customer; what is more, it can really fulfill the insurance broker's task.