The influence of consumers’ brand awareness, perceived value, and perceived quality on brand attitude and purchase intentions.---A study of airline.
碩士 === 國立勤益科技大學 === 企業管理系 === 97 === Taking consumers’ brand awareness, perceived value, and perceived quality toward airlines as the independent variables, the purpose of this research is to delve into the influence of these variables on consumers’ brand attitude and purchase intentions. Using cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85996367059609088993 |