The Effect of Product Country-of-Origin Image on Brand Loyalty：A Japanese Brand as an Example
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 97 === The liberalization of global economy has triggered large amount of international trades and foreign direct investments in the past decades. The variety of products not only satisfy the needs of customer, but also widen the channels for customer to collect mor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89407124894124526248 |