TO Formulate the Marketing Strategies by using TRIZ-an Example of A Company in Hand-Tool Industry
碩士 === 國立中興大學 === 行銷學系所 === 97 === Before 2003, Taiwan’s hand tools industry was the top 1 of the global exporters. But, this honor was replaced by China already. Because these international big buyers own abundant financial capability and huge economies of scales, they can control the marketing cha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42340330656787935774 |