| Summary: | 碩士 === 國立中興大學 === 生物產業推廣暨經營學系所 === 97 === The Operation of 6th National Highway shortened the distance to Puli and this represents the customers of Home-Stay may be affected. These customers of Home-Stay also change their composition possibly. The study attempts to explore the impacts of the Operation of 6th National Highway on the industry of Home-Stay and the responding strategies of Home-Stay mangers in Puli area.
The study discovers the Operation of 6th National Highway can increase the accessibility to Puli area. Several impacts are: First, the driving time reduced, the tourists emerge massively; Second, the increasing of accessibility; Third, attracting the central Taiwan tourists; Fourth, accelerating the turn-off rate; Fifth, destruction to the environment.
Responding strategies are suggested as:
1. Differential services – customer’s positioning;
2. Differential product – customizing;
3. Expanding the market share - the expansion of the economic scale;
4. Differential product - uniqueness;
5. Connecting with academic institutions.
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