A Study of Media Transformation Based on the Tetrad Theory-Taking Taiwan TV-film as an Example

• Main Authors: Lee, Hui Ju, 李蕙汝
• Other Authors: Tsai, Yean
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/77040212314414275981

碩士 === 國立政治大學 === 廣播電視學研究所 === 97 === This study explores the conception of alternating and transition between the new and old media of Taiwan TV-film based on the tetrad theory. The theoretical framework of this article includes McQuail’s cultural explanation and McComb’s economic viewpoint. As the concept of TV-film is not clear in Taiwan, this study aims at clarifying its definition and understanding its characteristics by incorporating different viewpoints. This paper also sorts out the history development and profile of foreign TV-film, including the United States, Europe, Japan, and China. Through in-depth interviews and collections of literature, this study traces back to the origin of Taiwan TV-film and evaluates the effects of the four laws: enhancement, obsolescence, retrieval and reversal. Moreover, this study also analyzes the influence of Taiwan TV-film on cultural thoughts and economic market. Finally, the study explores the significance and future of TV-film in Taiwan’s media environment.