| Summary: | 碩士 === 國立政治大學 === 廣告研究所 === 97 === Recently, aesthetics economy and hand-made products have became a trend in Taiwan society, and according to the survey of National Youth Commission, Executive Yuan in 2006, for the first time Creativity Industry became the most popular industry for youth to start their business. Moreover the Creativity Markets have provided creators both the chances and places to show their own talents, works, and established their own brands.
Blog played both the place and media roles, from its function, usage, media, marketing or needs aspects to discuss the characteristics of blog, we found blog has the following eight characteristics: interaction and communication, knowledge - accumulation, subjectivity, easy for searching, multi-media, instantaneity, low-threshold and community divides. These characteristics can help hand-made creators who have inadequate marketing resources to promote and sell their products by applying these functions.
Therefore, this study is based on marketing and IMC point of view and by FGD and Case study trying to find out and illustrate how blog help hand-made creators to communicate their consumers, to promote their brands and to sell their hand-made products.
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