The study of the celebrity endorcers' brand equity

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碩士 === 國立政治大學 === 企業管理研究所 === 97 ===

Bibliographic Details
Main Authors:	Wang, Wan-Ling, 王菀菱
Other Authors:	洪順慶
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/18390712779159551857

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