The study of the celebrity endorcers' brand equity

The study of the celebrity endorcers' brand equity

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碩士 === 國立政治大學 === 企業管理研究所 === 97 ===

Bibliographic Details
Main Authors: Wang, Wan-Ling, 王菀菱
Other Authors: 洪順慶
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/18390712779159551857
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spelling ndltd-TW-097NCCU54570542016-04-29T04:19:15Z http://ndltd.ncl.edu.tw/handle/18390712779159551857 The study of the celebrity endorcers' brand equity 名人代言人的品牌權益之相關影響因素探討 Wang, Wan-Ling 王菀菱 碩士 國立政治大學 企業管理研究所 97 洪順慶 2009 學位論文 ; thesis 74 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 企業管理研究所 === 97 ===
author2 洪順慶
author_facet 洪順慶
Wang, Wan-Ling
王菀菱
author Wang, Wan-Ling
王菀菱
spellingShingle Wang, Wan-Ling
王菀菱
The study of the celebrity endorcers' brand equity
author_sort Wang, Wan-Ling
title The study of the celebrity endorcers' brand equity
title_short The study of the celebrity endorcers' brand equity
title_full The study of the celebrity endorcers' brand equity
title_fullStr The study of the celebrity endorcers' brand equity
title_full_unstemmed The study of the celebrity endorcers' brand equity
title_sort study of the celebrity endorcers' brand equity
publishDate 2009
url http://ndltd.ncl.edu.tw/handle/18390712779159551857
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AT wángwǎnlíng míngréndàiyánréndepǐnpáiquányìzhīxiāngguānyǐngxiǎngyīnsùtàntǎo
AT wangwanling studyofthecelebrityendorcersbrandequity
AT wángwǎnlíng studyofthecelebrityendorcersbrandequity
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