The Revision and Evaluation of Consumer Fantasy

碩士 === 國立政治大學 === 企業管理研究所 === 97 === The concept of consumption fantasy has continually been receiving attention and kept developing by researchers in relevant fields, but relevant research could only focus on concept development (Belk et al., 2003; Julia Lee, 2005) or specific groups with higher de...

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Bibliographic Details
Main Author: 謝易儒
Other Authors: 別蓮蒂
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/05904901927488387812