aSTAR.com entertainment - A girl's dreams-come-true online social network service business plan

碩士 === 國立政治大學 === 企業管理研究所 === 97 === Every girl has a very dream, a dream that one day they will live a famously glamorous life with luxurious material-world satisfaction. This phenomenon of females pursuing vanity is especially evident in Asian countries, particularly in Taiwan. In past 10 years,...

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Bibliographic Details
Main Authors: Chou, Steven, 周紘德
Other Authors: 黃思明
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/78734423525695976124
Description
Summary:碩士 === 國立政治大學 === 企業管理研究所 === 97 === Every girl has a very dream, a dream that one day they will live a famously glamorous life with luxurious material-world satisfaction. This phenomenon of females pursuing vanity is especially evident in Asian countries, particularly in Taiwan. In past 10 years, there has been a rapidly growing surge of teen-idol dramas in Taiwan's television-show-making industry. The storyline of the majority of these idol dramas portrays one thing and one thing only and that is the story of a very ordinary girl falling in love with a life-turning rich and handsome young man and live a happily ever after life. From the nearly decade-ago Meteor Garden(流星花園) to the most recent television super hit Destiny Love(命中注定我愛你), they all share this very pattern and both received enormously high viewership from female audience. Where there is demand, there is supply. aSTAR.com is the solution to fulfill this inner wish of Taiwanese females. With an unprecedented Vanity Room Space concept and an interactive social networking platform, aSTAR.com is proud to bringing this brand new online social networking experience to Taiwan's audience. aSTAR.com users will be able to enjoy the fun of building up their very own virtual rooms with precious and exclusive collections for showcase and, at the same time, experiencing a series of interesting networking interaction with other aSTAR users to win the Socialite title. “Taiwan has room for at least a hundred more Internet companies' IPO,” a quote from Taiwan's famous Internet entrepreneur, Hung-Tze Jan(詹宏志). aSTAR.com, with its virtual space and socialite networking experience, will make big presence in Taiwan's Internet market and reach ultimate IPO goal.