| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 97 === Based on three true case stories from Trend Micro, a well known information security software company, the goal of this thesis is to present, analyze and to consolidate, how 「entrepreneurship management」and 「strategic management」 impact the 「strategic entrepreneurship」running inside Trend Micro.
By reviewing both「entrepreneurship management and 「strategic management」research streams, and important articles, this research adopts 「strategic entrepreneurship」as the theory ground, and based on 「strategic entrepreneurship」theory to design a processoriented research architecture. There are four milestone phases selected and designed in the research architecture : 「opportunistic searching」、「new concept of business opportunity」、「strategic forcing and building」and 「institutionalization, change strategy」. This process can describe how the entrepreneurship process itself, and how it interplays with corporate strategy. Furthermore, to analyze the facts, actions of the collected case stories, this research specifiedly selected four strategy management subjects : 「innovation」、「network」、「organizational learning」and 「strategic resource/capability」in every milestone phase.
By using this research architecture, selected subjects, and collected case stories, this research presents how the competitive advantage and core competency evolve in the「strategic entrepreneurship」projects. In addition, the collected case material also demonstrate what conflicts and managerial difficulties happened in organizational that managers need to cope with. The challenge to managers is how to manage the unavoidable changes brought from 「strategic entrepreneurship」processes, and still can integrate、recombine、transform and continuously learn and build up company core competency for tomorrow’s competition.
This research concludes that the decided form of 「innovation」substantially impacts on the selection of strategic resource/capability and the adoption of new competency. Furthermore, how the「entrepreneur」and the incubation team members acknowledge、discover and recognize the entrepreneurial 「opportunity」and
「value」, will greatly influence on the innovation happening. Finally, during the 「strategic entrepreneurship」process, the「mindset」of top executives team will determinedly decides how the exploration results will be accumulated、transformed and institutionalized as part of organizational long term strategy.
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