Festo Taiwan: Creating competitive advantage and superior performance in the flat panel and solar industry

• Main Authors: Roland Schlegel, 許勞倫
• Other Authors: Jack Wu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/50165730465432976938

碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 97 === ABSTRACT “A strategy is a set of related actions that managers take to increase their company‟s performance. For most companies, achieving superior performance relative to rivals is the ultimate challenge.” [4] In this case study I want to identify and describe a strategy which Festo Taiwan (Festo Co., Ltd.) can pursue to achieve superior performance with a competitive advantage in the Flat Panel and Solar Industry in order to achieve the goals of the corporate balanced scorecard. The study is based on the following steps of the formal strategic planning process: 1) Analyze the external competitive environment to identify opportunities and threats 2) Analyze the internal operating environment to identify the organization‟s strengths and weaknesses. 3) Define strategies that build on the organization‟s strengths and correct its weaknesses in order to take advantage of external opportunities and counter external threats. These strategies must be consistent with the missions and major goals of the organization. The strategy doesn‟t solely focus on the Flat Panel and Solar industry, it can be applied to other industry segments and the whole Festo Taiwan organization. This paper is solely based on the viewpoint of the author and independently from the local management and any other Festo employees. The context, conclusions and suggestions in this paper don‟t charge or offend anything done or not done from any parties mentioned. The strategy must not be applied without the own considerations. Key words: Flat Panel, Solar, Competitive Advantage, Superior Performance