| Summary: | 碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 97 === ABSTRACT
“A strategy is a set of related actions that managers take to increase their company‟s performance.
For most companies, achieving superior performance relative to rivals is the ultimate challenge.”
[4]
In this case study I want to identify and describe a strategy which Festo Taiwan (Festo Co., Ltd.)
can pursue to achieve superior performance with a competitive advantage in the Flat Panel and
Solar Industry in order to achieve the goals of the corporate balanced scorecard.
The study is based on the following steps of the formal strategic planning process:
1) Analyze the external competitive environment to identify opportunities and threats
2) Analyze the internal operating environment to identify the organization‟s strengths and
weaknesses.
3) Define strategies that build on the organization‟s strengths and correct its weaknesses in
order to take advantage of external opportunities and counter external threats. These
strategies must be consistent with the missions and major goals of the organization.
The strategy doesn‟t solely focus on the Flat Panel and Solar industry, it can be applied to other
industry segments and the whole Festo Taiwan organization.
This paper is solely based on the viewpoint of the author and independently from the local
management and any other Festo employees. The context, conclusions and suggestions in this
paper don‟t charge or offend anything done or not done from any parties mentioned. The strategy
must not be applied without the own considerations.
Key words: Flat Panel, Solar, Competitive Advantage, Superior Performance
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